Project Feature: Red Barn Coffee

Red Barn Coffee Roasters recently launched a refreshed brand, packaging and website thanks to designer, illustrator and BSDS member Adam Danielson. Through his thorough approach, Adam beautifully captured the identity of the company and brought a rejuvenation to their brand and business.



Red Barn Coffee was born in a real, red barn in the backyard of Mark and Lisa Verrochi in Hopkinton, MA in the winter of 1997. With 5 company-owned cafes, six licensed cafes, and a few dozen wholesale customers, Red Barn built up an exceptional presence in the New England coffee scene. However, throughout the companies growth, their brand identity became scattered with a varying number of “primary logos” and no established guidelines in place. Adam’s task was to rebrand the veteran roaster to attract new business opportunities while maintaining the equity of the brand.

Adam presented his first round of logos on coffee cups.

Adam presented his first round of logos on coffee cups.


After Adam’s rebrand, Red Barn grew from 7 to 350 grocery store locations, saw a 10x increase in instagram followers (10K), and increased website sales by 11%! Make sure you check out the in-depth case study Adam wrote on Medium detailing his work and process for Red Barn.


Adam Danielson

BSDS member Adam Danielson an independent brand designer and illustrator. Make sure to follow his work on dribbble or instagram, and check out the beer packaging, restaurant branding, mural design and other amazing projects on his website!

project-featureErik Weikert