Project Feature: Red Barn Coffee
Red Barn Coffee was born in a real, red barn in the backyard of Mark and Lisa Verrochi in Hopkinton, MA in the winter of 1997. With 5 company-owned cafes, six licensed cafes, and a few dozen wholesale customers, Red Barn built up an exceptional presence in the New England coffee scene. However, throughout the companies growth, their brand identity became scattered with a varying number of “primary logos” and no established guidelines in place. Adam’s task was to rebrand the veteran roaster to attract new business opportunities while maintaining the equity of the brand.
After Adam’s rebrand, Red Barn grew from 7 to 350 grocery store locations, saw a 10x increase in instagram followers (10K), and increased website sales by 11%! Make sure you check out the in-depth case study Adam wrote on Medium detailing his work and process for Red Barn.